Bollé, a supplier of eyewear and head protection items, underwent a recent overhaul of its marketing strategy with the goal of boosting its online presence and using social media more efficiently.
Working with Glimpse Group subsidiary QReal, Bollé determined that AR filters were the optimal solution for boosting engagement and raising brand recognition on social media. As a test run of this new approach, Bollé implemented the strategy with its CHRONOSHIELD performance sunglasses product line.
QReal designed a one-of-a-kind AR lens for the Chronoshield sunglasses on Instagram. Named "Virtual Try On and Try Out," this lens allows users to preview the appearance of the sunglasses and experience its features.
To "Try On" the sunglasses, customers simply use the front camera to see themselves wearing the glasses. The "Try Out" feature enables a view of the world through the rear camera as if wearing the sunglasses to showcase the anti-glare, anti-fog, and light-adaptive features of the lenses. After trying out the product users can purchase the sunglasses directly through Instagram.
The results were impressive as the campaign generated over 2.45 million views on Bollé's organic Instagram Story, resulting in a 85% increase in new website users. In January 2021, sales of Bollé products at Dick's Sporting Goods rose by a staggering 456% YoY.
The AR lens had an average dwell time of 13.88 seconds and won two prestigious awards: the 2021 Modern Retail Awards for Best Use of Technology and the 10th Annual Compass Intel Awards for Retail Customer Experience. Building on the success of the campaign, Bollé went on to launch more campaigns for winter products and Spy eyewear.
"Bolle has worked with the uber talented team at QReal on multiple 3D and AR projects. The product and brand “experiences” they have created for us and our e-retail partners have provided off-the-charts ROI."
- Chris Abbruzzese, Bollé