Immersive Experience Serves as a Powerful Example of the Combined Potential of Branding and Commerce in the Metaverse
The collaborative experience including singer and actress Sabrina Carpenter, Scent Beauty - a leading multi-brand platform for bespoke fragrances (https://scentbeauty.com), and Walmart was created as a virtual experience in Decentraland as an interactive scavenger hunt with an NFT reward and a hyperlink directing users to the Walmart.com product page to purchase the fragrance. Upon entering the experience, fans were transported to Sabrina Carpenter's candy shop designed to reflect the fragrance inspiration with a sweet shop theme.
"Leveraging QReal's expertise in immersive 3D design and development, we created an engaging and fun experience for Sabrina Carpenter and her fans to meet and celebrate her fragrance release," said Jordan Gutt, NFT and Web3 Lead at Glimpse. "This project exemplifies the versatility in our 3D capabilities and expertise in web3 to deploy life-like 3D models to metaverse platforms, complete with an NFT ‘airdrop' reward."
Steve Mormoris, Founder and CEO of Scent Beauty commented: "We are thrilled to introduce Sabrina's debut fragrance, "Sweet Tooth", with an immersive experience for customers in Decentraland. We know that Sabrina's diehard fans have been patiently waiting for the release and we're excited to give them a special opportunity to engage with her and discover the fragrance in a virtual way."
QReal creates, distributes and manages photorealistic, life-like, 3D and Augmented Reality (AR) content. This content is typically integrated in social media campaigns and e-commerce platforms with the goal of increasing sales, improving brand recognition, creating viral content and boosting e-commerce conversion. Current industry verticals include: branding, retail, beauty, food, fashion, apparel, architecture and automotive. QReal aims to expand the medium of AR, make it beautiful and manageable. For more information, visit www.qreal.io , and for the TRYO app: https://tryo.io/
The Glimpse Group (NASDAQ:VRAR) is a diversified Virtual and Augmented Reality platform company, comprised of multiple VR and AR software & services companies, and designed with the specific purpose
of cultivating companies in the emerging VR/AR industry. Glimpse's unique business model simplifies challenges faced by VR/AR companies and creates a robust ecosystem, while simultaneously providing investors an opportunity to invest directly into the emerging VR/AR industry via a diversified platform. For more information on The Glimpse Group, please visit www.theglimpsegroup.com
This press release does not constitute an offer to sell or a solicitation of offers to buy any securities of any entity. This press release contains certain forward-looking statements based on our current expectations, forecasts and assumptions that involve risks and uncertainties. Forward-looking statements in this release are based on information available to us as of the date hereof. Our actual results may differ materially from those stated or implied in such forward-looking statements, due to risks and uncertainties associated with our business. Forward-looking statements include statements regarding our expectations, beliefs, intentions or strategies regarding the future and can be identified by forward-looking words such as "anticipate," "believe," "view," "could," "estimate," "expect," "intend," "may," "should," and "would" or similar words. All forecasts are provided by management in this release are based on information available at this time and management expects that internal projections and expectations may change over time. In addition, the forecasts are entirely on management's best estimate of our future financial performance given our current contracts, current backlog of opportunities and conversations with new and existing customers about our products and services. We assume no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise.
The Glimpse Group is a Virtual Reality & Augmented Reality Platform Company Comprised of Multiple Software & Services Subsidiaries Creating Innovative VR/AR Solutions (products, software, and consulting services)